Unlocking the Secrets of China’s "Super-Platforms," Fintech, and Traffic Economy

Location :
Shanghai • Hangzhou • Suzhou

Most Wantend
Digital Ecosystem & Live Commerce Study

Program Objective

By the end of this trip, you will:

Witness the digital innovation, AI, and social commerce dominating China's business ecosystem.

Learn how thin margins still win through volume, efficient systems, and scale-driven data.

Study city branding, visual merchendising trends, and popular social entertaiment concepts.

Experiences exclusive sessions with like-minded participants in an intimate, small group setting of only few people.

Key Destination

Bytedance/Rednote

Tongcheng (Suzhou)

Xingju Club

Gain access to the latest business, education, and technology destinations with this trip

Pet Fair Asia 2026

SAIC-GM/Rongchuang Automotive

Chen Xianggui Restaurant

Guided by Steven Howard

Throughout this journey, participants will be guided by Steven Howard, a Beijing Film Academy graduate and entrepreneur specializing in media, technology, and China–Indonesia business. With over a decade of experience working with companies such as Alibaba and Lazada, Steven brings valuable insights into the innovation, digital trends, and business strategies driving China's growth.

• Penjemputan di bandara/check-in hotel

• Makan malam penyambutan

Day I

• Berpartisipasi dalam Asia Pet Fair ke-28

• Makan siang

• Makan Malam

• Tur Marina Avenue

Day II

• Berangkat dari hotel untuk mengunjungi Kantor Pusat Tiktok Shanghai/Xiaohongshu

• Makan siang

• Chen Xianggui Restaurant Chain Office

• Kunjungan Xingjuhui

• Pengalaman di Xingjuhui

• Pertunjukan Light Show di Gedung Bund

• Makan malam

Day III

• Pusat Penelitian dan Pengembangan Otomotif Shanghai GM/Rongchuang Automotive

• Makan siang

• Kunjungan ke Suzhou

• Kunjungan Perjalanan ke Tongcheng

• Makan malam

Day IV

• Kunjungan ke Tongcheng Travel

• Makan Siang

• Keberangkatan: Transfer menuju Bandara Internasional Shanghai Pudong.

• Wisata Kota Suzhou – Belanja di Bicester Village Shopping Outlet.

• Kembali ke Bandara Internasional Shanghai Pudong.

Day V

Important Notes: *THE ITINERARY AND COMPANY VISIT IS TENTATIVE AND WILL BE ADJUSTED ACCORDINGLY.

1. THE ORDER OF COMPANY VISITS MAY BE ADJUSTED ACCORDING TO THE SCHEDULE.

2. ADJUSTMENTS ARE ALLOWED FOR SOME COMPANIES (NO MORE THAN ONE), WHICH CAN BE REPLACED BY SIMILAR COMPANIES.

3. WE RESERVE THE RIGHT TO THE FINAL INTERPRETATION OF THIS PRODUCT.

Itinerary

Five-days strategic tours focused on China's digital economy insights

FACILITIES & ACCOMODATION

Shanghai Taopu Yachen Yueju Hotel

Accommodation :

Transport :

VIP Bus (37-seater AC)

Premium Coaster (18-seater)

Meals :

Full board (Breakfast, Lunch, Dinner) featuring authentic local cuisine (Shanghai Dumplings, Beggar’s Chicken, Dongpo Pork)

Comfortable stays throughout your journey

Normal Price :

Package Includes:

• All Company Visits & Workshops.

• 5-Star Hotel Accommodation (Twin Share).

• VIP Transportation & Meals.

• Professional Guide & Translator.

. 1 on 1 Session with professional.

Investment & Registration

Rp. 31.888.000,-

Early Bird :

Rp. 29.888.000,-

Term & Condition

Registrasi & Pembayaran

• Full Payment: Untuk mengamankan slot (Lock Seat), peserta wajib melakukan pembayaran penuh (100%) di awal. Kami tidak menerima sistem Down Payment (DP).

• Pasti Berangkat: Trip dipastikan 100% tetap berjalan tanpa bergantung pada jumlah minimal peserta, segera setelah peserta melakukan pelunasan dan konfirmasi tiket.

Skema Visa & Slot

• Jalur Transit Visa (Rekomendasi): Peserta melakukan Full Payment sekarang untuk langsung mengunci slot (Lock Seat).

• Jalur Visa Travel: Peserta TIDAK PERLU membayar sebelum visa fisik terbit. Pembayaran dilakukan segera setelah visa keluar.

• Catatan: Untuk Jalur Visa Travel, keikutsertaan bergantung pada sisa kuota. Jika saat visa terbit kuota sudah penuh, peserta tidak dapat bergabung.

Verifikasi Tiket (Khusus Transit) Peserta yang menggunakan Transit Visa wajib mengirimkan draf rute tiket kepada tim kami untuk divalidasi sebelum dibeli. Rute harus memenuhi syarat transit internasional (Negara Asal tidak sama dengan Negara Tujuan Akhir).

• Contoh RUTE BENAR (Valid):

  • Jakarta -> Shenzhen -> Hong Kong -> Jakarta

  • Jakarta -> Shenzhen -> Kuala Lumpur -> Jakarta

• Contoh RUTE SALAH (Ditolak Imigrasi):

  • Jakarta -> Shenzhen -> Jakarta

Kebijakan Non-Refundable

• Seluruh dana yang telah masuk bersifat Non-Refundable (tidak dapat dikembalikan) dengan alasan apa pun.

• Mengingat tersedianya jalur Transit Visa sebagai alternatif, kendala pada pengurusan Visa Travel tidak dapat dijadikan alasan pengembalian dana.

• Kesalahan pembelian tiket tanpa verifikasi admin yang menyebabkan kegagalan keberangkatan menjadi tanggung jawab peserta sepenuhnya.

Rekening Pembayaran

• Bank: BCA

• A/N: Steven Howard

• No. Rek: 8288125477

Package Includes:

• All Company Visits & Workshops.

• 5-Star Hotel Accommodation (Twin Share).

• VIP Transportation & Meals.

• Professional Guide & Translator.

Explore the Most Advanced Business & Technology Ecosystem in China

Join the 5-Day Study Trip & City Exploration Program in Shanghai & Suzhou

Rated 4.9/5

Location :
Shanghai • Suzhou

About

Eastbound Study

The Eastbound Study Trip is an exclusive study tour and city exploration program focusing on Shanghai and Suzhou. More than just a tour, it is a transformative journey where you will witness firsthand how China blends traditional culture with contemporary business strategies. We designed this program so you can directly dissect scale-driven strategies, customer experience, and digital innovations from various leading industries in China

Key Destination

Gain access to the latest business, education, and technology destinations with this trip.

Tencent / Ctrip

Learn directly from the giants of the digital and travel-tech ecosystems.
Discover how a single platform dominates social media, payments, and gaming, and how travel data is transformed into a national-scale profit engine

Chen Xiang Gui & Xingju Club

Observe the operational standards of a local Chinese food concept that evolved into a national lifestyle restaurant chain.
Then, experience the trendy social entertainment concept and community culture at a popular Shanghai club

The Bund & Tian An Qian Shu

From observing city branding and trade history at the financial powerhouse icon, The Bund, to exploring modern retail concepts and creative commercial spaces at Tian An Qian Shu

Douyin / Xiaohongshu & Tongcheng (Suzhou)

Dive into innovation strategies at the headquarters of renowned social media platforms, and learn the cost-efficient, scale-driven approach of one of China's largest travel-tech players

Who is this for ?

Entrepreneurs

looking to scale using digital ecosystems.

Hi - Level Professional

seeking advanced insights into traffic and content strategies.

Investors

wanting to understand the infrastructure of the digital economy.

By the end of this trip, you will:

Witness the digital innovation, AI, and social commerce dominating China's business ecosystem.

Learn how thin margins still win through volume, efficient systems, and scale-driven data.

Program Objective

Study city branding, visual merchandising trends, and popular social entertainment concepts

Experience exclusive sessions with like-minded participants in an intimate, small group setting of only few people

Key Highlight

Provide a short summary of your recent projects, highlighting the most important things.

01. Exclusive Tech Giant Visits Go inside the headquarters of industry titans.

Tencent (Shanghai): The ultimate case study in "Super-Platforms".

• Alibaba (Hangzhou): The infrastructure of the digital economy, integrating marketplace, cloud, and logistics.

• Douyin (TikTok) & Xiaohongshu: The leaders in content-driven traffic and social commerce.

02. Academic & Strategic Insight Beyond corporate visits

We include an educational stop at Jiaotong University, one of China’s top institutions, to ground your practical observations with academic context

03. Networking with Entrepreneurs

Engage in a "Special Entrepreneur Interview" and visit the Xing Gathering to build cross-border connections and gain unfiltered business insights

04. Cultural Immersion & Culinary Experience

perience the balance between high-tech innovation and quality of life.

• The Bund (Waitan): A symbol of financial power and history.

• West Lake (Hangzhou): Proof that a tech hub can still prioritize human experience and environmental beauty.

• Premium Culinary: Enjoy curated local dining at renowned spots like Songhu Mingzao and Yinchu (Shanghai Cuisine)

Itinerary

Five-day strategic tours focused on China’s digital economy insights.

Day I

Day 1: Arrival & Immersion

• Airport Pickup by Professional Guide.

• Welcome Dinner.

• Check-in: Shanghai Pagoda Junting Design Hotel (5-Star).

Day 2: The Content & Traffic Deep Dive

• Morning: Visit Douyin (TikTok) / Xiaohongshu – The kings of social traffic.

• Afternoon: Visit Tencent / Ctrip – Understanding the Super-Platform & Travel Tech.

• Session: Visit Meiwan (Shanghai).

• Evening: Special Interview Session with Local

Day 3: Education & Branding

• Morning: Visit Jiaotong University.

• Afternoon: Visit Xing Gathering.

• Evening: Observation at The Bund (Waitan) – Study City Branding & Real Estate positioning.

Day 4: The Alibaba Ecosystem (Hangzhou)

• Morning: Visit Alipay / Alibaba HQ – The heart of Fintech and E-commerce.

• Afternoon: Visit Jiao Ge Pengyou – Live Commerce observation.

• Relaxation: Tour of West Lake – The intersection of culture and innovation.

• Check-in: Northern Wenlan Hotel (Hangzhou).

Day II

Day III

Day IV

Day V

Day 5: Scale-Driven Business (Suzhou)

• Morning: Visit Tongcheng – How to win with thin margins and high volume.

• Afternoon: Leisure walk at Guanqian Street.

• Departure: Transfer to Shanghai Pudong Airport.

Day V

Facilities & Accomodation

Shanghai Pagoda Junting Design Hotel

Accommodation :

Hangzhou: Northern Wenlan Hotel

Transport :

VIP Bus (37-seater AC)

Premium Coaster (18-seater)

Meals :

Full board (Breakfast, Lunch, Dinner) featuring authentic local cuisine (Shanghai Dumplings, Beggar’s Chicken, Dongpo Pork)

• Apa yang dapat diharapkan peserta setelah mengikuti trip ini? Peserta akan melihat langsung perkembangan teknologi terbaru di China, belajar mindset dan strategi bisnis pelaku usaha China bersama Kak Steven, serta mendapatkan perspektif baru untuk diterapkan dalam bisnis di Indonesia.

• Apakah tersedia pilihan makanan halal? Seluruh makanan yang disediakan adalah No Pork, No Lard.

• Kapan batas akhir pendaftaran bagi peserta yang belum memiliki visa China? Batas akhir pendaftaran adalah 25 Maret 2026.

• Saya masih pemula, apakah bisa mengikuti trip ini? Tentu bisa. Program ini terbuka bagi siapa saja yang ingin belajar dan mengembangkan wawasan bisnis.

• Apa visa dan tiket Pesawat diatur oleh eastbound? Untuk pengurusan visa dan tiket pesawat masih belum dapat disediakan oleh Eastbound, sehingga peserta perlu mengaturnya secara mandiri.

• Apakah ada waktu bebas di luar itinerary? Ada. Peserta akan memiliki waktu bebas pada malam hari.

• Apakah tersedia sesi konsultasi 1-on-1 dengan pakar di China? Untuk program ini belum tersedia sesi konsultasi pribadi dengan expert di China.

• Berapa jumlah peserta dalam satu batch? Kami sengaja membatasi jumlah peserta ke dalam kelompok kecil yakni 12 peserta untuk memaksimalkan akses dan kualitas diskusi.

• Apakah peserta perlu mengurus visa China secara mandiri? Ya, peserta perlu mengurus visa China secara mandiri.

• Program ini ditujukan untuk siapa? Ditujukan bagi Pengusaha, Profesional, maupun Individu yang ingin belajar dan mengembangkan mindset dalam dunia bisnis.

• Apakah harus memiliki latar belakang di bidang teknologi untuk mengikuti program ini? Tidak harus. Peserta dari berbagai latar belakang bisa mengikuti program ini.

• Seperti apa kondisi fisik atau aktivitas yang perlu dipersiapkan selama program berlangsung?

  • Physical demand: Tergolong ringan hingga sedang, seperti berpindah antar lokasi di dalam kota, berjalan di area pameran, serta kunjungan Perusahaan.

  • Dress code: Business casual untuk agenda profesional seperti company visit dan pameran, serta smart casual untuk makan malam atau aktivitas santai.

  • Climate: Shenzhen memiliki iklim subtropis, umumnya cuaca hangat dan cukup lembap. Disarankan membawa pakaian yang nyaman dan ringan, serta jaket tipis. (Catatan: Di deck tertulis iklim Shenzhen, Anda mungkin ingin menyesuaikannya menjadi Shanghai/Suzhou saat di-publish nanti).

• Apakah saya boleh datang lebih awal atau memperpanjang masa tinggal di China? Boleh. Namun seluruh biaya tambahan di luar program akan menjadi tanggungan pribadi peserta.

• Apa saja hal penting yang sebaiknya dipersiapkan atau dibawa selama mengikuti trip ini? Paspor, kartu identitas, charger dan adaptor universal, roaming / eSIM / SIM card lokal, pakaian sesuai cuaca, pakaian semi formal atau smart casual, obat pribadi, serta sepatu yang nyaman untuk berjalan.

• Apakah saya harus bisa berbahasa Mandarin? Tidak perlu. Selama kegiatan akan tersedia translator menggunakan bahasa Indonesia.

• Apakah saya bisa ikut sendiri atau harus mewakili perusahaan? Peserta dapat bergabung secara individu ataupun sebagai perwakilan Perusahaan.

Frequently asked questions

Frequently asked questions

Who is the EastBound Expedition most suitable for?

This program is specifically designed for Entrepreneurs, C-Level Executives, and Marketing Leaders. If your goal is to understand how "Super-Platforms" (like WeChat and Douyin) control traffic, or if you want to benchmark how Chinese companies use Live Commerce to scale sales, this program is for you. It is less about sightseeing and more about observing business systems and digital ecosystems.

What is the accommodation standard?

We understand the need for comfort during intensive business trips. You will stay in 5-Star Accommodations such as the Shanghai Pagoda Junting Design Hotel and the Northern Wenlan Hotel in Hangzhou. Rooms are typically Twin Share, but you may inquire about Single Room upgrades if preferred.

How is this different from a regular tour to China? A: Regular tours focus on scenery.

The EastBound Expedition focuses on "System Discipline" and Innovation. We facilitate Corporate Visits to tech giants like Tencent, Alibaba, and Ctrip, and provide educational context through visits to Jiaotong University. You won't just see the buildings; you will learn the business models behind them.

Do I need to understand Chinese?

No. The program includes a professional guide and translator to bridge the language gap during company visits and cultural interactions, allowing you to focus purely on the insights.

What specific industries will we be studying?

The itinerary covers three major pillars of the Chinese digital economy:

1. Content & Traffic Economy: Learning from Douyin (TikTok) and Xiaohongshu.

2. Fintech & E-Commerce: Observing the ecosystem of Alibaba/Alipay and Jiao Ge Pengyou (Live Commerce).

3. Travel Tech & Scale: Seeing how Ctrip and Tongcheng utilize data to dominate the travel market.

Where can I learn more about you?

Yes. The itinerary includes dedicated sessions such as the "Special Entrepreneur Interview" and a visit to the Xing Gathering. Additionally, cultural stops like The Bund and West Lake offer relaxed environments to build connections with fellow delegates